How to Leverage Your Company’s LinkedIn Page to Drive Leads

As the resident expert on all things social here at E47, I believe there are benefits to businesses being on most (if not all) social platforms. And if your company isn’t using LinkedIn’s Company Pages, you’re missing out.

LinkedIn has been one of the most powerful networking tools on the internet since its inception (for B2B and B2C). So, how can you use the platform to its fullest potential and drive leads to your business? Here are 3 tips on how to leverage your Company Page:

Share Your Content

Hopefully, your company is already creating digital content. Blogs. Webpages for your services. Whitepapers. Case studies. LinkedIn’s a fantastic place to share them to generate more traffic to your site. If the information you’re providing is relevant to them, users could also share it onto their profiles or send it along to someone else in messages.

However, you shouldn’t just share a link and call it a day. Best practices for sharing on LinkedIn include:

• Short post text (using keywords!)
• Industry-specific hashtags
• Visual content (graphics, photos, or videos)
• Shortened URLs

Generate more traffic to your site by promoting content on LinkedIn.

Encourage Employees to Participate

No matter the social platform, encouraging employees to engage with your company’s page is a huge asset, and you need to take advantage of your employees’ networks. Whenever an employee engages with your company’s posts (liking, commenting on, or sharing them), it will appear in their network’s feed and your page’s visibility will grow. The posts will get to people you wouldn’t have reached otherwise.

Plus, it’s a free asset. Before you pay for any promotion, organic traffic, and engagement are made possible through simple shares from your team.

Optimize for Google

SEO matters on all social media platforms, and LinkedIn is no exception. Using relevant, industry-specific keywords, page admins can fill in multiple content sections on the company’s “About” page that are recognized by Google. These editable sections include:

• Tagline
• Business overview
• Company size
• Industry
• Specialties
• Website URL

A fully completed LinkedIn Company Page can essentially serve as a second website. By optimizing for SEO, regularly publishing content, and encouraging employee engagement, users can find your company with ease. Not only that, but they can see what you do and how awesome you are at it…and that’s when the leads start to flow.

At Element 47, social media management is one of our specialties. Our team has a track record of creating compelling social campaigns that get results. Ready to kick your business’s social media marketing up a notch? Let’s chat!