Making money is great. How else would we buy tacos?
But that’s not what gets any of us out of bed in the morning.
We’ve spent a couple years honing this why statement to capture exactly what we’re about:
This all started way back when our CEO Eric Jackson was a kid (you know, when dinosaurs roamed the earth, everyone had phones attached to a wall, and the internet was just a twinkle in Al Gore’s eye).
Like most kids, he had a lot of questions. And like most parents, his dad grew weary of answering.
So Eric’s dad decided to simplify things, giving the same answer each time. Whether it was are we there yet? or why is the sky blue? the response was the same: “Forty-seven.”
It’s like that in marketing, too. Clients come to us with a lot of questions, which we love! And the answers aren’t always easy. But as we leverage the different elements (ahem) of marketing—combined with sticktoitiveness, a good process, and a ton of experience—we can find the answers together.
We are master craftsmen, experts in our professions, constantly honing our skills. We maintain our expertise no matter the expectations of the world around us.
We listen carefully, ask the right questions, display empathy, and maintain an open mind asking “What more can I do?” to meet the goal, provide the right solutions, and do the job right the first time.
We are polite, professional, realistic, and authentic. We communicate promptly, clearly, and candidly in a respectful manner. We display a positive, helpful attitude, and maintain a healthy sense of humor when the going gets tough.
We are loyal to our Element 47 family; flexible and ready to help each other. We are ready, willing, and able to do our part to make our shared mission a reality. We treat each other as we would like to be treated.
