As the old proverb says, “Measure twice, saw once.”
We’re not much for sharp objects, but the principle stands nonetheless: Doing a bunch of tasks without the right plan is a lousy way to build a website or market a product. It is a great way to light your marketing budget on fire, though.
We’re a digital agency that puts strategy at the forefront of everything we do. Keep scrolling to find out why.
Digital Marketing Strategy: Understanding the “Why”
Our strategy projects include a lot of questions. But underneath them all is the shortest query in the English language:
We know life is busy, and the easy shortcut is to skip straight to what? But why is where the juicy stuff is.
Why do you think you need that page on your site?
Why is your audience so hard to convert?
And the big kahuna: Why are you even in business in the first place?
Your Strategic Roadmap
Every strategy phase kicks off with a Strategic Workshop, which leads to your Strategic Roadmap. This document is packed to the brim:
Your Strategic Roadmap is our “measure twice” moment. It serves as the foundation of everything we do moving forward, and it makes our work more effective and efficient…every single time.
if strategy isn’t driving the bus, you shouldn’t pay the fare. honk if you agree.