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Case Study

Tennessee Performing Arts Center

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  • Client Type
  • Industry
    Performing Arts Center
  • Client Since
  • Project
    Broadway Series Page Design & Development


The Tennessee Performing Arts Center (TPAC) is a staple in the Nashville arts community. Since the ‘80s, Broadway at TPAC has been one of their largest performance series, bringing in hundreds of thousands of theatre-goers every year.

They came to Element 47 needing a fresh look for their Broadway Series page going into their new 2023-2024 season.

We’ve loved working with an organization that not only provides incredible entertainment year after year, but also empowers arts education for the Nashville community as a whole.

Integrate with a ticketing system
Elevate the design
Simplify the purchase process

Our Solution

In our initial conversations with TPAC before the project began, we established those three goals for the new page.

With those goals in mind every step of the way, we designed and developed a new, fully customizable page layout. It showcases the 2023-2024 season in multiple ways and includes elements that highlight their season ticket package availability. The individual show elements are directly integrated with their ticketing system and automatically update once the show has concluded its run.

The end result? A fresh new page design that simplifies the UX and emphasizes the magical new season ahead!

Before After