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Client Type
Legal -
Industry
Law Firm / Immigration -
Client Since
2019 -
Project
Branding & Website
Overview
The Immigration Group is a women-owned and operated law firm here in Nashville that serves as an expert guide on business immigration.
They came to Element 47 in need of a new site—as well as new branding—that reflected their bright and welcoming yet professional personality they bring to the industry.
We worked with them to develop a new visual brand, updated messaging, and a clean, uncluttered site that accurately captures who The Immigration Group is and how they serve foreign talent and corporations who are navigating the immigration process.
Branding
Since a change in leadership took place a few years back, The Immigration Group has been looking for a new visual identity that avoided the stuffiness of older, less colorful law firm identities.
Website Tagline:
Opening the Doors for the Workforce
Primary Audience
Corporations
- General Counsel, Chief Human Resources Officers, VP of HR, Attorneys
- Knowing when their employees can start working and understanding the process of hiring a foreign national
- Familiarizing themselves with the team and their credentials and easily finding resources they need
- Understanding how much it’s going to cost and when their team can start working
Primary Audience
Foreign Nationals
- Climbing the corporate ladder
- Support their families with work and a livable income
- Understanding what the immigration process is like in a comprehensive way
- Contacting the team if they have any questions
- Familiarizing themselves with the team and their credentials
Website & Messaging
Immigration is already a complex legal process with many technical terms.
The Immigration Group aims to simplify this process with their clients. They needed messaging that would be easily accessible to their clients all around the world.
We worked alongside their managing attorney to rewrite the entire site in their brand voice and creates a much simpler, cleaner experience for all visitors.
Project Highlights
- Custom modular page layouts to maximize flexibility
- Fresh messaging and branding
- Clean, uncluttered design
