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Case Study

Made in TN

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  • Client Type
  • Industry
    Consumer Goods
  • Client Since
  • Project
    Digital Advertising


Made in TN is a staple in Middle Tennessee—with brick-and-mortar locations as well as a thriving online store. By featuring all locally made goods, they have become a vital partner for countless Tennessee-based small businesses.

They came to Element 47 looking to step up their digital advertising game as they headed into their busy holiday season.

We’ve loved the challenge of helping them raise their online revenue—especially knowing that it’s simultaneously supporting talented artisans throughout the community!

Our Solution

We quickly focused on using Google Ads to target potential customers—both locally and across the country—through all of Google’s properties:

  • Search
  • YouTube
  • Display
  • Gmail
  • Maps

Our data-centric approach means that we’re committed to transparency. We want clarity on what is and isn’t working just as much as our clients do.

The end result? New high-water marks—by far—for Made in TN’s online store in Q4!


Site-Wide Revenue


Revenue from Ads


Conversion Rate


Return on Ad Spend