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Client Type
E-Commerce -
Industry
Consumer Goods -
Client Since
2022 -
Project
Digital Advertising
Overview
Made in TN is a staple in Middle Tennessee—with brick-and-mortar locations as well as a thriving online store. By featuring all locally made goods, they have become a vital partner for countless Tennessee-based small businesses.
They came to Element 47 looking to step up their digital advertising game as they headed into their busy holiday season.
We’ve loved the challenge of helping them raise their online revenue—especially knowing that it’s simultaneously supporting talented artisans throughout the community!
Our Solution
We quickly focused on using Google Ads to target potential customers—both locally and across the country—through all of Google’s properties:
- Search
- YouTube
- Display
- Gmail
- Maps
Our data-centric approach means that we’re committed to transparency. We want clarity on what is and isn’t working just as much as our clients do.
The end result? New high-water marks—by far—for Made in TN’s online store in Q4!
+106%
Site-Wide Revenue
+558%
Revenue from Ads
+10%
Conversion Rate
390%
Return on Ad Spend
