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Client Type
Professional Services -
Industry
Lawn Care -
Client Since
2024 -
Project
Branding & Website
Overview
When The Greathouse Company asked us to help build their new lawn care venture, Great Lawns Turf Care, we were thrilled to take on the project.
Thanks to Greathouse’s reputation, experience, and existing customer base in the Greater Nashville area, Great Lawns was already set up for success. Their main goal was to launch the business at the beginning of the year and have homeowners sign up for lawn care estimates for the fall of 2024. The problem was they didn’t have any sort of branding or a website in place. That’s where we came in!
We worked with them to develop a new visual brand, messaging, and a clean, uncluttered site that accurately captures who Great Lawns is and encourages users to sign up for their services.
Brand Creation
Creating a new brand identity that captured their personality, voice, and tone was step 1.
After working through our discovery phase, we were able to create a visual identity for Great Lawns that:
- Promotes their personal, approachable, and somewhat fun personality
- Appealed to a larger audience
- Differentiates itself from the Greathouse logo while not looking out of place next to it
- Includes designs that are simple enough to use on embroidery and collateral materials
Brand Creation & Recognition
Lead Generation
Real Green Integration
