“What would you say…you do here?”
—Bob #1, Office Space
Hardly a day goes by that I don’t hear some form of that question. Element 47 helps organizations:
- Identify their special sauce
- Put their special sauce brand in front of buyers seeking special sauce
- Enable the buyer to purchase the special sauce
Or as we break it down: Discover, Build, Grow. Doing these tasks isn’t simple or easy. Branding and marketing require research, thinking, planning, and plain old hard work. Then analysis, more research, more thinking, more planning, and more work.
STEP 1: DISCOVER
Discovery and planning are the “getting up at 5:00 am to exercise” of marketing. If you’re going to get fit, you need a plan for your fitness. If you’re going to move the marketing needle, you need a measurable, intentional strategy, not random tactics.
And where should that needle point? Are you measuring that #1 thing you want to achieve? If it’s new customers, measure the results based on how many new customers you get, and it’s easy(ish) to see if it’s worth the investment. If your marketing approach can’t do that, head back to the drawing board. But that’s just us…
Discovery and planning are the “getting up at 5:00 am to exercise” of marketing. If you’re going to get fit, you need a plan.
By taking the time to discover your history, needs, and goals, and develop the plan and strategy, we know what we’re seeking to achieve and how we’re going to achieve it. On to the next.
STEP 2: BUILD
Time for content and code. Time to gather the assets and build the website and other tools necessary to run your campaign. Because we have a plan, it’s a straightforward process. Everybody on your team and ours knows what they need to do to complete the project successfully…and ON TIME.
STEP 3: GROW
With your strategic plan, website, and marketing assets at the ready, we go at dawn! Time to make the donuts. Or hay. Or whatever cliché you prefer for “time to work.”
We implement your marketing campaign and measure the results at every step, making adjustments as needed along the way. Furthermore, we’re going to talk to you—as adults in business do—about what’s working, what’s NOT working, and what we’re going to do about it: Test, study, revise, test again, etc.
That’s WHAT we do. Now…want to know WHY?